Version 1.0 — Effective November 8, 2025
Last Updated: 2025-12-08
Operated by AppWell Inc. (“AppWell”, “we”, “our”, “us”)
This Privacy Policy explains how AppWell collects, uses, discloses, and protects information across the AppWell platform and its white-label branded versions (collectively, the “Platform”), which provide wellness technology and digital tools for counsellors, students, and users.
By accessing or using the Platform, you consent to the practices described in this Privacy Policy.
1. Overview & Commitment to Privacy
AppWell Inc. is committed to protecting user information and complying with the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada.
The Platform is not a medical system and is not designed to store or process personal health information (PHI). AppWell is not a health information custodian under Ontario’s Personal Health Information Protection Act (PHIPA).
AppWell provides wellness tools, learning resources, AI-assisted features, and counsellor-user connection capabilities. AppWell does not provide therapy or clinical services.
2. Information We Collect (Minimal & Purpose-Limited)
We collect only the information necessary to operate the Platform and support user functionality.
A. Account Information
Name
Profile image (optional)
Role (e.g., counsellor, student, general user)
B. Counsellor Information
Professional designation
Credentials or licence information (optional)
Profile description
Service categories or areas of focus
C. Basic Technical and Device Data
Device type
App interactions
Non-identifying analytics
Crash logs, performance metrics
We Do Not Collect:
Personal health information (PHI)
Clinical notes or session details
Therapy or medical records
Sensitive health data
We Do Not Monitor or Record:
Counselling sessions
Calls, chats, or messages
Communications occurring outside the Platform
3. How We Use Information
AppWell uses collected information to:
Create and manage accounts
Enable counsellor, student, and user profiles
Provide non-clinical AI-assisted wellness features
Operate, maintain, and improve the Platform
Enhance user experience and analyse engagement
Ensure Platform security and reliability
Aggregated or Anonymised Data
We may process data in aggregated or anonymised form to:
Analyse usage patterns
Improve Platform functionality
Support non-identifying wellness research
Generate internal insights
Aggregated data does not identify individuals and is owned by AppWell.
4. AI Technology & Third-Party Services
A. AI Features
The Platform includes AI-assisted tools that provide:
Wellness education
Journaling prompts
Insights and suggestions
General informational content
AI outputs may be inaccurate or incomplete and are not professional, medical, or therapeutic advice.
AppWell does not use AI to diagnose or treat mental health conditions.
B. Third-Party Tools
AppWell may use third-party services for:
Cloud hosting
AI processing
Communication tools (selected by counsellors)
Analytics
Their privacy policies govern their practices.
AppWell is not responsible for third-party data-handling beyond contractual obligations.
5. Data Storage & Security
We implement industry-standard safeguards, including:
Encryption in transit and at rest
Secure data storage
Access controls
Monitoring for suspicious activity
Data may be stored in Canada or processed by trusted service providers in other regions.
No system is completely secure, but we take commercially reasonable measures to protect information.
6. Data Retention & Deletion
We retain information only as long as necessary to:
Operate user accounts
Fulfil Platform functions
Meet legal requirements
Account Deletion Requests
To delete your account, email:
📧 appwellhq@gmail.com
Subject line: Privacy Request – Deletion
Upon deletion:
Your profile is removed
Personal data is deleted or anonymised
Aggregated data may be retained for analytics and security purposes
7. User Rights (PIPEDA)
You may request:
Access to your personal information
Correction of any inaccurate information
Withdrawal of consent (where applicable)
Account deletion
We respond to privacy requests within a reasonable timeframe.
8. No Sale or Distribution of Personal Information
AppWell does not and will not:
Sell or rent personal information
Distribute personal data for advertising or marketing
Provide data to external parties except service providers acting on our behalf
Limited data may be shared only to support Platform operations.
9. Transfers & Required Disclosures
We may disclose information only when necessary:
To service providers under strict confidentiality
To comply with applicable laws
To enforce our Terms of Use
To protect AppWell, users, or the public
During a merger, acquisition, or corporate restructuring (with safeguards)
10. Children & Minors
Users under the age of 18 must have parental or guardian involvement unless permitted through:
Institutional accounts (e.g., schools)
Written agreements with partnering organisations
11. Updates to This Policy
We may revise this Privacy Policy as the Platform evolves.
The “Last Updated” date will reflect the most recent version.
Continued use of the Platform after changes indicates acceptance of the updated policy.
12. Contact Information
For questions, access requests, corrections, or deletion:
📧 appwellhq@gmail.com
Subject line: Privacy Request
AppWell Inc.
Ontario, Canada